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When Should You Use a Short-Sale Negotiator?

Realtor Ron Ginyard
Ron Ginyard has the experience you need to successfully realize your real estate goals.
Short sales abound, but many real estate sales associates do not possess the time, training, or temperament to process this type of transaction. In particular, many sales associates would rather use the time that would be lost processing paperwork to instead pursue marketing, lead generation, and other more productive activities. Rather than distract themselves from their core tasks, sales associates handling a short-sale listing can benefit from the involvement of a short-sale negotiator, but they must be careful to adhere to rules on agency relationships, insurance, and compensation. Home owners may choose their own negotiator, although they often do not have the expertise to select the best professional; selling sales associates may retain a negotiator as part of their team, or this individual may be an independent contractor that they hire; or the buyer's sales associate may bring in the negotiator, although this may lead to agency issues since the buyer's sales associate then begins to represent the seller. In any case, it is critical for listing and selling sales associates to be certain of their Errors & Omissions policies, which may or may not cover these activities. They also must take care to address how the negotiator will be paid — out of commissions that have been earned or as a separate or negotiated fee.

  • Second Liens Roadblock for Short Sales

    Second mortgages have become one of the biggest roadblocks to closing short sales. There are about 450,000 properties in some stage of the foreclosure process with at least one junior lien, according to real estate research firm CoreLogic. These second liens are a primary challenge for Freddie Mac, said Mark Johnson, who oversees short sales…

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  • Foreclosure Crisis Slowing Sales

    foreclosure sign
    The foreclosure mess is making it harder for banks to sell properties. ForeclosureRadar, which tracks foreclosures in five Western states, says the number of properties coming to auction in Arizona, California, and Nevada has declined by more than 30 percent. Investors are backing away from sales because they fear that the properties they buy will…

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  • Short Sale Schemes

    This real estate scheme usually happens when the borrower owes more on the property than the current value. The borrower then pretends they have a financial hardship and can not make any more payments. Someone, an accomplice, who is working with the borrower submits a low offer to buy the property. The lender agrees with the…

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Nesbitt Realty Marketing Videos

Here are a few of our recent marketing videos. We sold this luxury condo at Carlyle Towers near King Street Metro. We also make neighborhood videos to acquaint newcomers with your home and the area. Cameron Mews is an upscale community near the water in Old Town.  We have sold property here and we manage a rental property here. Another neighborhood video about Old Town. https://www.youtube.com/watch?v=aj_29OFw0lU

What Services Do Property Managers Perform?

Julie Nesbitt
Julie Nesbitt
Property managers work for landlords to manage the day to day operations of rental properties.
  • Lease Administration  --- Nesbitt Realty will prepare your lease, find and screen tenants.
  • Rental Servicing ---There are a lot of annoying details that landlords must deal with: unless they have a property manager. Our team handles billing, collecting, processing and servicing your rental accounts, staying on top of your cash flow.
  • Rate Analysis --- Nesbitt Realty will analyze the market and find the rental rates that will make you the most money.
  • Building Maintenance --- Nesbitt Realty keeps your properties in top operating order.
  • Marketing --- Our strategy is designed to keep your occupancy and tenant retention rates at maximum efficiency.
  • Vendor Negotiations --- We only deal with reputable handymen, landscapers, appliance repairmen and service people. We'll negotiate you best deal and keep your rental operating smoothly.
  • Compliance with Fair Housing Laws --- We also provide all necessary legal disclosures and disclaimers.
    principal broker Will Nesbitt
    Will Nesbitt
If you are a landlord, then you need a company you can trust to handle your operational responsibilities. Nesbitt Realty and Condo Alexandria have the experience you want in your property manager. Will has been a landlord for over 20 years and is a full service broker trained in property management. Nesbitt Realty and Condo Alexandria offers full service management for condos, townhouses and single family residential properties. Condo Alexandria is dedicated to maximizing your profits without sacrificing on service.

  • Julie Nesbitt

    Julie Nesbitt
    Julie Nesbitt knows the back trails and by-ways of Northern Virginia real estate.

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  • Enjoying Winkler Botanical Preserve

    We had a great time walking the trails. 

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  • Don’t take chances with real estate.

  • REDUCED: 7202 Churchill Rd, McLean

    Open House, Sunday, 1-4 BIG PRICE DROP! 7202 CHURCHILL ROADMcLean, VA 221016 Bedrooms5.5 Bathrooms6,752 SF $1,695,000

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  • Good Shepherd Housing and Family Services

    Fairfax County
    Established in 1974 with a mission to reduce homelessness, increase community support and promote self sufficiency, the Good Shepherd Housing and Family Services is operated by a multi-denominational board of directors and staff managing over 70 housing units. Good Shepherd Housing and Family Services is located in the Mount Zephyr Business Center at 8305 Richmond…

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Great Property Marketing Requires Sacrifice

Kitchen in Montebello
Renovated kitchens are always popular.
How do you craft a compelling marketing message that draws the perfect buyers to your listings? It’s all about the principle of sacrifice, said Laurie Moore-Moore, founder of the Institute for Luxury Home Marketing, based in Dallas. “Don’t waste your time bringing in people who won’t buy the house,” Moore-Moore told REALTORS® on Friday during a session on how to develop a successful marketing plan for luxury properties at the NATIONAL ASSOCIATION OF REALTORS® Conference in New Orleans. “Sacrifice those people and focus on the ones who will buy.” For example, if you’re struggling to get offers on a beautiful home because it has a miniscule backyard, create a message that targets the small pool of buyers who would see that negative feature as a selling point. The headline to use in your marketing messages: “Backyard Removed for Your Convenience.” Or, if you can’t seem to find any positives for a condo that’s just like all the others in the building, only it looks out onto a brick wall rather than the city skyline, try a headline like “Willing to Trade View for Value?”
Pentagon City Metro
How about proximity to Metro?
“Target the prospects for whom view is not an issue,” Moore-Moore said. “Sometimes the negative is your best hook—it becomes the reason to buy.” Moore-Moore emphasized the importance of writing an interesting and descriptive headline that’s used in your printed marketing materials, your social networking communications, and possibly even on your For Sale signs. (Tip: Never use the property address as the headline!) Once you draw the prospects in with a great headline, follow up with a story that defines the home’s lifestyle and calls out the most unique aspects of the home. “Recognize that marketing is storytelling,” Moore-Moore said. “Ask yourself: What is different about the house that competitive homes can’t say? You have to find that special story.” —Kelly Quigley, REALTOR® Magazine

Play It Straight With Marketing Services Fees

Real estate brokers marketing the use of a preferred lender, title company, or other settlement service provider should take care to avoid RESPA violations that can be incurred when marketing fees exceed the reasonable value of the services performed. These services include signs inside or outside the sales office and homes up for sale; e-mail or direct mail campaigns; banner ads and preferred partner links on the broker's and agents' Web sites; and the use of the broker's name and logo in preferred partner marketing materials. Brokers should request that the preferred partner use an independent marketing expert or system to value the marketing fee and ensure that service and activity levels are reviewed regularly. Source: RISMedia, Mark L. Meyer (10/18/2010)